2016-17 Nonprofit Management Workshop Series: Marketing Your Organization and Events

Location: 110 William Street, 7th Floor, New York, NY 10038

Description:

The purpose of this workshop is to introduce CBDO professionals to fundamentals of marketing, using interactive discussions and activities around crafting strategic marketing messages. Total course hours: 1 session, half day (9:30am - 1:30pm).

You will learn how to:

• Utilize market data to brainstorm marketing messages
• Develop program and event-specific marketing messages
• Create an "Elevator Pitch"
• Review Mission Statements
• Receive feedback from the facilitator and other nonprofit management professionals

Who should attend:

• Nonprofit Program Managers
• Nonprofit Executive Directors
• Nonprofit Marketing Professionals